Santa Clarita real estate update AI involvement in home search 680 actives today
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Santa Clarita real estate update AI involvement in home search 680 actives today
Connor “with Honor” MacIvor - January 10, 2025** Tags: [Santa Clarita Real Estate](/-/Blog/tag/Santa Clarita Real Estate), [Santa Clarita Open Houses](/-/Blog/tag/Santa Clarita Open Houses), [Coming Soon Listings](/-/Blog/tag/Coming Soon Listings), [Real Estate 2025](/-/Blog/tag/Real Estate 2025), [Buyer Agent Commission](/-/Blog/tag/Buyer Agent Commission), [Seller Tips](/-/Blog/tag/Seller Tips), [Santa Clarita Market Update](/-/Blog/tag/Santa Clarita Market Update), [AI Real Estate](/-/Blog/tag/AI Real Estate), [Home Buying](/-/Blog/tag/Home Buying), [Home Selling](/-/Blog/tag/Home Selling), [Connor With Honor](/-/Blog/tag/Connor With Honor), [Buzzsprout Podcast](/-/Blog/tag/Buzzsprout Podcast), [Santa Clarita](/-/Blog/tag/Santa Clarita) ** 0 Comments | Add Comment
Introduction
Welcome to your 2025 Santa Clarita Real Estate deep dive! I’m Connor with Honor, and I’ve put together this comprehensive blog post to ensure that whether you’re a buyer, seller, or simply curious about the market, you’ll have all the info you need right here.
In this blog, you’ll learn:
By the end, you’ll be ready to tackle the Santa Clarita market with confidence—backed by real data, actionable advice, and a friendly guide (that’s me!) who’s here to help.
Chapter 1: State of the Market – January 2025
1.1. Current Inventory Snapshot
As of January 10, 2025, we have over 680 active residential listings throughout the Santa Clarita Valley. This count includes single-family residences, condominiums, and townhomes. It also includes the up-and-coming “Coming Soon” listings—around 20 or so. These “Coming Soon” homes aren’t publicly searchable on syndication sites like Zillow or Trulia. Instead, they’re privately shared within the MLS so that you can get a sneak peek before anyone else does.
Why does this matter? “Coming Soon” listings have become a strategic tool for sellers who want to generate early interest before going fully live on the market. They also help agents compete with the big listing portals. If you’re a buyer, you’ll want to see these properties, especially if you’re hoping to get a jump on limited inventory.
1.2. City Breakdown: Where Are Listings Concentrated?
No matter where you’re looking in Santa Clarita, you’ll probably find something that suits your lifestyle. The key is to stay updated on these numbers because they can shift rapidly month to month.
Chapter 2: Santa Clarita Open Houses – Why They Matter
2.1. Getting the Inside Scoop
The concept of the Santa Clarita open house is as old as real estate sales themselves—agents and sellers open the home for a set time so interested buyers can drop by without an appointment. It remains an essential aspect of the home-buying process because:
2.2. Where to Find the Latest Open Houses
2.3. “Coming Soon” & Open Houses
Some properties in the Coming Soon status might not host a traditional open house. Rather, they offer “by appointment only” previews or “soft open houses” for qualified buyers. Keep that in mind if you have your heart set on a particular neighborhood or style of home.
Chapter 3: Real Estate Commissions in 2025
3.1. The Evolving Commission Structure
Real estate commissions are always negotiable, but a noteworthy shift is happening. Traditionally, the seller’s side paid the buyer’s agent out of the total commission, often totaling around 5–6% of the sale price (split between listing and buyer’s agent). But as the market changes and lawsuits and guidelines evolve, some sellers or brokerages are choosing not to offer compensation to the buyer’s agent.
What does that mean for you as a buyer?
3.2. Sellers: Negotiable Doesn’t Mean Zero
Sellers, keep in mind that while you can negotiate your listing agent’s commission, offering something fair to the buyer’s agent can help attract more interest. If the buyer’s side sees minimal or no incentive, they might steer their clients toward other listings—particularly if inventory in your price range is competitive.
3.3. The Bottom Line on Commissions
Chapter 4: Buyer’s Guide – Loans, Closing Costs, and Offer Structures
4.1. Loans and Lender Types
There are multiple flavors of lenders:
Regardless, ensure you get pre-approved before home shopping. Pre-approval signals to sellers you’re a serious buyer, capable of closing quickly.
4.2. Closing Costs Explained
Closing costs typically hover around 3% of the purchase price in Santa Clarita, though that can be higher or lower based on your specific deal, lender fees, and local taxes. These costs include:
On a $500,000 home, 3% equals $15,000. It could be a bit less, but always budget enough to avoid that unpleasant shock. And remember: if you also have to cover your buyer’s agent commission, factor that in.
4.3. Structuring Your Offer
When putting together an offer:
Chapter 5: Seller’s Guide – Pricing, Marketing, and Agent Selection
5.1. Pricing Strategies in 2025
With around 680 listings currently on the market in the Santa Clarita Valley, your pricing approach matters. Price too high, and you risk languishing on the market—opening the door to multiple price reductions. Price too low, and you might leave money on the table. The sweet spot often leads to more showings, multiple offers, and better negotiation positions.
A professional, data-backed Comparative Market Analysis (CMA) from your agent can help you see how your home stacks up against similar properties.
5.2. Marketing Your Property
5.3. Interview Your Agent
Sellers: your listing agent’s commission is negotiable. But don’t just pick the cheapest. Ask questions like:
You want someone who’s proactive, a proven marketer, and knows how to handle negotiations.
Chapter 6: Beware of AI-Driven Sites and Misleading Tactics
6.1. How Algorithms Shape Your Search
The average buyer or seller hops online, types in “Santa Clarita real estate,” and expects neutral results. In reality, search engines and social media platforms gather data on your browsing history, preferences, and location. They then filter the results in a way that might omit relevant properties or steer you toward certain listings—sometimes paid for by advertisers.
This means you could miss out on hidden gems or accurate local data.
6.2. Fake Reviews, Inflated Ratings & More
AI can also generate fake reviews or hyper-personalized pages to keep you hooked. Watch out for unbelievably perfect agent profiles with no real client references. The best approach is to check:
6.3. Protect Your Decision-Making
Chapter 7: Real Estate FAQ – 2025 Edition
Below are some frequently asked questions I receive from clients around Santa Clarita real estate and Santa Clarita open houses.
Chapter 8: Tips for Navigating 2025 With Confidence
Chapter 9: How I Can Help
If all of this feels overwhelming, that’s why I’m here! As a local Santa Clarita agent, I focus on:
Additionally, SantaClaritaOpenHouses.com is my go-to site for anyone wanting to preview local listings in person. You’ll also find an up-to-date schedule of open houses, tips on how to be a savvy open house visitor, and contact forms so you can easily reach me with your questions.
Chapter 10: Next Steps & Final Thoughts
We’ve covered everything from the current market stats (680+ active listings and counting) to the details of real estate commissions in 2025, plus a deep dive on how to outsmart the AI-driven online real estate world.
Here are your immediate action items:
When in doubt, ask questions. A good agent welcomes them because it shows you’re serious and engaged in the process. There’s no such thing as a dumb question, especially when it comes to one of the biggest financial decisions of your life.
Conclusion
The Santa Clarita real estate scene is an ever-shifting landscape. In January 2025, we’re seeing stable inventory, a wave of new “Coming Soon” listings, changing commission practices, and continued reliance on both in-person showings and virtual marketing efforts. Whether you’re seeking a condo in Canyon Country, a single-family home in Saugus, or a sprawling estate in Stevenson Ranch, knowledge is your best ally.
I hope this 5,000-word deep dive has given you a thorough understanding of what’s happening in the market right now. From open houses to closing costs, from listing commissions to buyer’s agent compensation—2025 is set to be a year where the informed client comes out on top.
Remember: SantaClaritaOpenHouses.com is your real-time portal to local listings, open house schedules, and “Coming Soon” sneak peeks. If you have questions, concerns, or want to start planning your next move, I’m just a phone call or email away.
Thank you for reading, and here’s to making the best possible decisions in your Santa Clarita real estate journey. Whether you’re a first-time buyer, a seasoned seller, or somewhere in-between, the right strategy, knowledge, and support will help you reach your real estate goals in 2025 and beyond.
—
Connor with Honor
Santa Clarita Real Estate Professional
SantaClaritaOpenHouses.com
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Yes, I earn referral fees when you work with agents I recommend. But unlike national platforms like Zillow or Realtor.com, I personally know and vet every single agent in my network of 17 trusted professionals.
My recommendations are based on YOUR specific needs and the complexity of your situation—not who pays the highest referral fee. I live in Santa Clarita Valley, and my reputation in this community depends on your success. Local accountability matters.

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